This project was taken on to help out a local business that I’ve known about for a while. The main goal was to show off both DNA Property Specialties abilities in construction, as well as their superior client-builder relationship qualities. I did this by focusing through a more personal lens and interviewing a single customer, exploring their experience with the product they received.
Check out the video!
The client was extremely excited about the video and currently uses it as part of their promotional content for potential customers!
One of the things DNA Property Specialties prides itself on is a superior quality of product beyond what would normally be expected. I tried to capture this through direct close-ups of the various areas of the deck. For the static shots I made use of changing focus points to create movement in the stillness, and for moving shots I filmed at a high frame-rate so I could slow down and stabilize for a more professional look.
The other thing that sets apart DNA from other builders is their superior client-builder relationship, to show this I sat down with one of their most recent customers and interviewed them about their experience and the quality-of-life improvements that the product created for them.
